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MARCHMONT Business LAB 2012
18 - 20 April 2012
Nizhny Novgorod
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Training program

Official venue: Nizhegorodskaya yarmarka (2 Pavilion, 13 Sovnarkomovskaya str., Nizhny Novgorod).

April 18, 2012
Day 1

09.00 10.00 Welcoming Coffee & Registration
10.00 11.00 Opening session. Welcoming words
Moderator:  Kendrick White, Founder & Managing Partner, MARCHMONT Capital Partners. 20 years of successful venture capital , private equity and corporate finance investing and advisory work in Russia

Topics for discussion:

  • Regional innovation cluster development in Russia linking federal initiatives with regional entrepreneurs
  • Breaking down barriers and seeking synergies between Government, Business & Academia

Trainers and consultants:
Andrey Shpilenko, Chairman of the Board of Directors, OJSC Technopark Systema-Sarov; Director, Non-Commercial Partnership High Tech Technoparks Association, Moscow
Eduard  Fiyaksel, PhD in Economics, Professor, Nizhny Novgorod Branch of the State University - Higher School of Economics, Head of Venture Management Department; President, "Start Invest" Business Angels Association, Nizhny Novgorod
Sergey Mitrofanov, CEO Brandflight
Vitaly Vinogradov, Co-Founder and CEO, i-Accelerator, Moscow
Peter Nemoy, Business Consultant, Expert in innovation creative technology, developer of author's educational programs on strategic management for top-managers and business owners
Additional invited federal and regional guest speakers

11.00 - 12.00 Innovation Community Drivers: Government, Business &  Academia Who Leads? Why Follow?

Trainer:
Kendrick White, Founder & Managing Partner, MARCHMONT Capital Partners

Topics for discussion:

  • The importance of establishing an efficient tax & legal framework specifically designed to reduce systemic business risks and increase private sector investments into modernization;
  • How RF institutions and federal programs can support the commercialization of both academic science and private sector High Tech Innovation ideas the POC as a systemic catalyst;
  • Regional innovation cluster development  strategies - success stories and lessons learned;
  • Can Russia create an effective 21st century bottom up driven innovation economy - in spite of its historical top down administrative and cultural barriers?

12.00 - 12.30 Networking

12.30 14.30 Workshop 1 Market Driven Technology Commercialization - Global Best Practices in IP Protection & Licensing

Trainer:
Vitaly Vinogradov, Co-Founder and CEO, i-Accelerator, Moscow. A pioneer in creating an innovative approach to cultivating and developing new  enterprise start-ups. A professional lawyer & linguist by training, specializing in business development with both international (Big 4) consulting experience as well as banking and private equity fund management.

Topics for discussion:
Intellectual property types and their transfer
Formulating the strategies for  IP protection / IP rights
The difference between patents and know how
International patenting process in Europe and North America
Intellectual property valuation
University R&D Commercialization - Does FZ 217 work?  If not , how to fix it?

14.30 15.30 Networking

15.30 17.30 Master Class "Projects Commercialization. Creativity, culture, design

Trainer:
Peter Nemoy
, theater director & actor, teacher, systems analyst, business consultant, philosopher, theorist and theater practitioner. Founder & artistic director of the laboratory studies of game structures "Teatrika". He is the author of numerous works in theater and on television. An expert in the field of innovative creative technologies, a developer of educational programs in the sphere of management strategies for top managers and business owners

Topics for discussion:

  • The effectiveness of the creative environment and its impact on the economy. Analysis of the previous global experience. Science cities and cultural centers.
  • Tools of creative economy. The newest approach to team building and product creation in various fields of activities. Experience of McKinsey, Cirque du Soleil etc.
  • Interactive part. Analysis of several case studies presented at the forum, together with their developers. Tools & formation of an effective strategy. From idea to the investments.
  • Questions and Answers

17.30 18.00 Networking (Dinner break with trainers and consultants)

18.00 19.00 Master Class "Preparing your Investment Elevator Pitch - Know your target Audience

Trainer:
Kendrick White, Founder & Managing Partner, MARCHMONT Capital Partners

Topics for discussion:

  • Business and character skills needed to succeed;
  • Whats an Elevator Pitch?
  • Seize the Opportunities when they come!
  • Know the Market!
  • Ten slides, few words, big print,  lots of pictures;
  • Be Ready to answers questions on your market, competitors, IRR,
  • Marginal Profit and so forth - three strikes and you are out!
  • Presenting your Pitch in person - "You've got five minutes
  • Q&A

    April 19, 2012
    Day 2

    Day Two will offer three programs to run in parallel:
    Zone 1 a series of Roundtables and Master Classes for innovation entrepreneurs;
    Zone 2 will provide a closed venue for innovation teams to make their project Pitches to an Expert Panel for individual review and private feedback;
    Zone 3 will offer a networking exhibition platform for project initiators can publicly present their projects.

    Zone 1

    09.00 10.00 Welcoming Coffee & Breakfast
    10.00 12.00 Round Table: Commercialization of Entrepreneurial Innovation. Market Driven Science 

    Trainer:
    Eduard  Fiyaksel, PhD in Economics, Professor, Nizhny Novgorod Branch of the State University - Higher School of Economics, Head of Venture Management Department; President, "Start Invest" Business Angels Association, Nizhny Novgorod

    Topics for discussion:

    • The role of the Modern Universities. Success stories in commercialization of innovation projects from regional Universities and Innovation Clusters;
    • High-tech corporations and Universities - Cooperation in creating Innovative production
    • Commercialization of entrepreneurial innovation. Creating a new breed of venture managers
    • Experience in search and commercialization of innovation projects;
    • Fostering effective collaboration between regional innovation leaders  and federal investors 

    12.00 12.30 Networking

    12.30 14.30 Workshop 2 From the Lab to the Market - Building a Team which can succeed in raising Seed & Start Up Capital

    Trainer :
    Sergey Mitrofanov
    , CEO Brandflight, specialized in developing marketing,  branding and sales strategies for Russian enterprises seeking to expand domestic and international market share. Has built extensive practical experience during the past 20 years in business development, using an academic foundation in economics &engineering together with an MBA from the Stockholm  School.

    Topics for discussion:
    Building an effective team to lead product development and market intro
    Who Should Lead the Venture Management Team?
    The role of executive education in training venture management leaders
    Success stories and Lessons learned in building teams
    The Role of mentors in preparing Start Ups for the Real World

    14.30 15.00 Networking
    15.00 17.00 Master Class Entrepreneurs Support Programs
    Trainer:
    Vitaly Vinogradov, Co-Founder and CEO, i-Accelerator, Moscow. A pioneer in creating an innovative approach to cultivating and developing new  enterprise start-ups. A professional lawyer & linguist by training, specializing in business development with both international (Big 4) consulting experience as well as banking and private equity fund management.

    Topics for discussion:

    • Incubators and accelerators, types, status, goals and tasks
    • Terms of cooperation with i-Accelerator and other such support programs
    • Y Combinator, Tech Stars, Plug & Play and other mentoring and offsite incubation programs
    • Competitions, test crash programs and other such survival battles

    17.00 - 17.30 Networking

    17.30 19.00 Master-class Corporate R&D Investing -  building Russian innovation market

    Trainer:
    Kendrick White, Founder & Managing Partner, MARCHMONT Capital Partners. 20 years of successful venture capital , private equity and corporate finance investing and advisory work in Russia
    Kirill Pervun, Founder and managing director of the Investec USA and Investec Russia investment service companies

    Topics for discussion:

    • Global Trends in Corporate R&D investing questions of licensing and technology transfer
    • Global best practices in technology commercialization, tech transfer and tax law formulation
    • Case Study about Corporate R&D investing in Federal Express (FedEx)

    Zone 2

    10.00 19.00 Innovation project presentations to Experts Panel
    A team of project evaluation experts of between 2-5 people will be formed and work from 10.00 to 19.00. This team will review individual project presentations, up to 10 minutes per presentation plus 10 minutes of feedback for each project team.

    The team of experts will review between 15-20 individual projects during the day, which will have been pre-selected by the local technopark partner. The experts will make commercial viability assessment on each project an discuss the results with each team and provide immediate feedback.

    The  experts will select the top 5 projects which will qualify for the one-on-one consultations during Day 3. For up to one hour of individual consultations.  Based on the results of the consultations, certain projects may be invited to join more intensive training and consulting assessments and support from  MARCHMONT Business Lab in Nizhny Novgorod.

    Zone 3

    10.00 19.00 Open exhibition space for networking & project demos

    19.00 Closing Ceremony Announcing the winners

    Contacts:

    Alena Ryabinina, Manager, PR & Events Department, +7 831 419-45-65 (130), a.ryabinina@marchmont.ru

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    General partner(s)
    Official sponsor(s)
    The Imperial Tailoring
    Strategic Partner
    Russian Venture Company (OJSC)
    Informational partners
    i-accelerator

    GreenfieldProject





    Business Club Magazine

    Ingria Business Incubator

    National Research University Higher School of Economics (Nizhny Novgorod Branch)

    Innovaterussia.ru





    Web-portal Expomap.Ru



    Marchmont Capital Partners, LLC
    23/8, Gagarin Avenue, Nizhny Novgorod, Russia, 603000
    Tel/Fax: +7 (831) 434-59-11
    info@marchmont.ru