26 March 2013, 10:10
On March 28 the master class “Marketing and Promotion for Startups” by Yury Mitin and Mikhail Khomich, one of the SKOLKOVO Startup Academy’s master class series, will take place on the Moscow School of Management SKOLKOVO Campus.
In the course of the master class the following topics will be highlighted: estimation of market potential of a startup, rules of a quick market analysis, competition environment, strategic groups mapping, marketing communication.
Yuri Mitin and Mikhail Khomich will discuss with the participants methods of target groups portraying and marketing and advertising plans design. Mikhail Khomich and Yury Mitin are serial entrepreneurs, tutors at MSU, HSE and MGIMO.
Mikhail and Yury hold the positions of Managing Directors at MSU Business Incubator and host programmes on the Kommersant FM radio. They are the authors of the book «93 & 6 business success stories» with an introduction by Mikhail Prokhorov.
Registration for the master class: http://www.skolkovo.ru/public/en/ssa-all-masterclasses/ssa-masterclass-0328/