Central regions | Telecoms, media

Online course “Public Relations in State and Municipal Structures” (November 10, 2020)

8 Oct '20
On November 10, a special online training course by the editor-in-chief of the Press Service magazine Timur Aslanov for PR specialists of state and municipal structures for work in social networks will start - “Public Relations in State and Municipal Structures”.

Online course audience
Heads and employees of press services and PR departments, press secretaries, public relations specialists and SMM specialists of the following organizations:
- administrations and governments of the constituent entities of the Russian Federation,
- ministries and departments of the regional government,
- regional legislative assemblies and city councils,
- municipalities,
- budgetary institutions,
- trade unions and other public organizations.

PR work of a state or municipal structure in social networks has its own specifics - a certain range of news feeds, a special tone of dialogue, sometimes a biased attitude of the audience, and strict requirements from managers. All this leaves a certain mark and requires a special approach.

As part of the online course, participants will receive real tools to improve the efficiency of such work, analyze a huge number of cases, including their own, and look at a large number of examples how to do and how not to do it. Practical exercises will help you hone the necessary skills and consolidate the course material.

Feedback from the teacher will give an opportunity to assess the correctness of actions and correct them. 12 live online lessons.

Topics to be covered in the course:
- strategy of work in social networks for state and municipal structures,
- how to write texts for social networks if you work in the public sector,
- technologies for recruiting and retaining an audience in social networks,
- intonation and other nuances of communication with the population in social networks,
- solving conflict situations, working with negativity, complaints and discontent,
- counteracting trolling and repelling information attacks,
- content strategy for the government - how to fill pages and communities,
- visual content: photos and videos for social networks,
- the head of a state or municipal structure in social networks - what and how to publish, how to build an image,
- preparing the leader for public speaking and communication with journalists, live broadcasts and interviews,
- typical mistakes of government agencies in social networks
- employees of the state/municipal structure in social networks - threats and opportunities, etc.

You can apply for participation in the training here https://clck.ru/RF46T or call tel. (495) 540-52-76
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