Startup brand: what to call a unicorn? (June 18, 2020)
15 Jun '20
The main question of the speech is how to create a company brand if you yourself do not understand what the future holds for it?
Participants will discuss why startup brands are often doomed to failure and what the main difficulty facing the founders is. Michael will tell you what the process of creating a brand looks like when external consultants do this, and answer the question whether this approach works with startups.
In conclusion, the speaker will give a number of recommendations - what should be at the forefront when creating a brand of his own company and what should be paid attention to.