Success story

Russian startup develops trade without staff

14 Oct '20
Russian startup Briskly, which is developing the unmanned trading platform B-Pay, raised $ 2 million to finance its first project in Europe and strengthen its position in Russia. This was announced by the founder of the project Gleb Kharitonov.

Among the investors - Maxim Poletaev (the share was 13.29%), Gauss Ventures (at the same time Nikita Chesnokov from the fund entered the board of directors of Briskly), a British venture capital fund and another private investor who decided to remain anonymous.

The core of the service is the B-Pay application, thanks to which customers scan product barcodes and pay for them via their smartphone. Briskly also develops a network of micromarkets - smart refrigerators, where the buyer independently scans the barcode and pays for goods by card, Apple Pay or through the fast payment system.

According to Kharitonov, Briskly is completing preparations for the launch of retail outlets in Croatia, Ukraine and Kazakhstan. The company plans to develop a network of smart autonomous points in these countries together with regional partners.

Now Briskly micromarkets are represented in 40 cities of Russia - their technology is used by Azbuka Vkusa, Semya, Sloboda, Aeromar, Smile Rainbow, GreenBox and others.

Market interest in contactless payments has increased since March 2020 due to the pandemic. Already now you can buy without a cashier at 11 thousand points throughout Russia. The platform is presented in 40 cities of Russia, plans are to expand the project.

In 2019, Briskly conducted two rounds of investments for a total of $ 370,000 and doubled the valuation to $ 20 million.
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