On December 6, the fourth annual case conference 'PR in the B2B sector' will be held in Moscow, dedicated to the practical PR cases of B2B companies and B2B brands. This year the program of the event includes 12 cases, as well as the presentation of a large-scale study in the field of B2B communications, conducted in the summer of 2019 by Fresh Russian Communications.
December is the month of summing up, including in the field of B2B communications. At the fourth case conference 'PR in the B2B sector', organized by Fresh Russian Communications and B2B Journal, the participants are waiting for current projects and strategies in the field of B2BPR implemented on the Russian market over the past 2 years. PR-specialists and marketers of 12 B2B companies will share their projects.
Natalya Makarova, Head of Marketing Communications at Siemens in Russia, will talk about the use of social media in the B2B sector, as well as the role of CEO in communications in social media.
Maria Simonova, NLMK’s spokeswoman, will present the results of the Steel Tree project, in which both city dwellers and representatives of the city administration are actively participating.
Lidia Kapitanova, Head of Marketing at SHL Russia, and Alexandra Nenilina, Marketing Specialist at SHL Russia, will explain why even B2B companies should now generate content 'with a human face'.
Ekaterina Rabizova, communications and PR specialist at SCM manufacturing company, will share her experience in customizing communications and give advice on what traditional 'technology tours' can be replaced with.
Alexander Panchenko, marketing director of CloudPayments, will tell how his team managed to increase PR indicators by 3 times in three months, abandoning traditional B2BPR tools.
Anna Malygina, PR manager of Diasoft, will share her experience in implementing a comprehensive PR program for the implementation of the reporting system at VTB Bank.
Ksenia Tolchainova, Corporate Marketing Specialist at ElementGroup, will demonstrate the benefits of developing intra-corporate communications for businesses using her company as an example.
Arina Vasilyeva, head of the PR department of ICL Services, will talk about the creation of the Media Expert Club within an IT company, whose main goal was to grow brand ambassadors among employees.
Leonid Simakov, Marketing and PR Director, OFD Platforms, will talk about the More Than OFD PR project, one of the goal of which was to promote additional services of the company.
Ksenia Alekseeva, managing partner of Fresh Russia Communications, a communication agency, will share her experience in creating various information and communication products in the B2B sphere.
Natalia Ashenkamf, Director of Promotion Department at Becar Asset Management, will share cases in the field of anti-crisis communications and talk about how to maintain a reputation in a 'fire'.
Kristina Bykovskaya, PR-manager of LafargeHolcimRussia, in her speech will focus on PR-social topics.
After the speeches of all the speakers, participants will be able to vote for the case they like, the authors of the three best projects will receive prizes from the organizers.
The conference will end with the presentation of a study in the field of B2B communications, conducted by the Fresh Russian Communications communications agency with expert support from the B2B Research marketing agency in the summer of 2019. The study involved more than 150 PR specialists and marketers from Russian and international B2B companies who answered questions about their work, tasks and problems, market conditions, and current trends. The study will be presented by the managing partner of the FRC agency Ksenia Alekseeva.
The case study 'PR in the B2B sector' is primarily aimed at PR-specialists and marketers of B2B-companies, employees of communication agencies whose customers are B2B-brands, as well as owners of their own business.
You can purchase a ticket and stay up to date with the latest conference information on the B2B Journal website.
Tickets cost 7,000-12,000 rubles. Only 100 tickets on sale.
The conference will be held on December 6 from 10:00 to 19:00 at the Alpha Hotel at the following address: Moscow, Izmailovskoye Shosse, 71, building A.