VC funds Fast Lane Ventures, eVenture Capital Partners and Direct Group have injected a seed $1.3m into Russia’s new social network and image sharer, pinme.ru, portal UNOVA reports, citing a Kommersant source.

According to Fast Lane Ventures’ Lada Shcherbakova, a total investment in the start-up will reach $6.7m; the investors reportedly hope pinme.ru will be worth about $100m three-to-four years from now.

The project was launched on December 1, 2011, pinme.ru CEO Alexander Danilov said. Members can upload to their accounts their pics and links to the images from other sites; they’re also enabled to group and re-group their data thematically, and share it with other users. Uploading and watching video is also an option.

“The website offers users blogging service—with images rather than text,” Mr. Danilov explained; therefore the project has already been popularly nicknamed “twitter for pics.”

One can reportedly register at pinme.ru via e-mailed invitations; to become a member a user is supposed to also have memberships on Facebook, Russia’s VKontakte or Odnoklassniki, and on Twitter.

As an example to build pinme.ru on its developers are said to have taken pinterest.com, a service whose audience grew in just one year of its operation to 3.2 million unique visitors by October 2011. As of September, the project was estimated to be worth between $125m and $200m.

Prior to pinme.ru Fast Lane Ventures invested in Sapato.ru (online shoe store), Kupibonðåêòîðus.ru online discounter), and some others; Direct Group supported Ozon.ru, KupiVip.ru (online store), and some others; and eVenture Capital Partners invested in online discounter Groupon Russia.