Central regions | Retail, FMCG | Technology & innovation

Russian AI-enabled teddy bear readies for U.S. market

28 Jun '19
A new Russian edtech project called Mishka AI has successfully launched domestic sales of its toys and is planning expansion into the U.S. market by the beginning of next year, Firrma.ru reported.

Mishka AI is a smart stuffed toy with a built-in childrens content supply platform powered by artificial intelligence technology.

The Mishka developer was fully sold out of its inaugural 1,200 toy batch back in March 2019, with Russia accounting for 90% of customers and the rest gone to the United States, Europe, and the former Soviet Union countries. At this point, the teddy bear speaks Russian only. Following $97,000 worth of starting sales, the Russian company hopes to sell another 10,000 teddy bears by the end of this year.

Also, on May 7 the developer launched $5/month subscriptions for childrens fairy tales; each day the Mishka teddy bear tells a new tale to its little owner. A reported 11% of the Mishka users have already subscribed for the service since then.

The company has plans for September-October this year to start promotion and direct online sales of the Mishkas to Russian-speaking audiences in the U.S. By the beginning of 2020 the English-speaking toy will go to the rest of American customers. Following online sales, talks will begin with offline outlets across the States.
Publish in Twitter
Write to Facebook
Google Buzz
Write to LiveJournal
Show in MM
Share MK
COMMENT ON THIS STORY
Find Related Content

Locations:

Tags: artificial intelligence (22) / stuffed toy (0) / edtech project (0) / Mishka AI (0) /

Latest News: Central regions
12 Jul '19 | Transport, logistics | Technology & innovation
11 Jul '19 | Finance, business | Technology & innovation
10 Jul '19 | Finance, business | Technology & innovation
9 Jul '19 | Finance, business | Technology & innovation
8 Jul '19 | Finance, business | Technology & innovation
 

Feature stories

26 May '19
This article has been written by Carl Burch, an MBA,...
4 Apr '19
Russian scientists have come up with what they say is...
29 Jan '19
Russian biologists and biophysicists have developed...
Search (News archive - 21381)
Advertising
Venture_Russia_2018
Advertising
NATT
Advertising
Marchmont News

Latest News

12 Jul '19
Yandex, a leading Russian IT company, and Hyundai...
11 Jul '19
BI.Zone, a Sberbank asset, is beginning to offer...
10 Jul '19
The Skolkovo Foundation and KPMG, one of the worlds...

Most read stories from last week