Central regions | Retail, FMCG | Finance, business

Artificial intelligence now helps recognize clothes

30 Oct '18
Sarafan Technology, a Russian start-up, is developing artificial intelligence enabled technology for the recognition of fashionable and beauty items on photos and videos.

The team has plans to launch international sales and expand partnerships, said Andrei Korkhov, the CEO and founder of Sarafan.AI.

Set up in 2016, Sarafan Technology Inc. can now process 300,000 images a day. A reported 300 vogue venues are linked to it both in Russia and internationally, including Cosmopolitan, 7 Days, Eva.ru, and Lifehacker.

Earlier this year the young company has closed a new $1.3m funding round. In that round, a Russian fund called Admitad Invest led the effort; The Untitled and the Sergei Dashkov Fund which had earlier invested $400,000 in the start-up, also took part that time.
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