Central regions | Finance, business | Retail, FMCG
New smart wristband attracts investors
13 Oct '17
AURA Devices, a start-up developing smart wristbands to gauge the wearer’s weight and other parameters, has raised $105+K as a convertible loan at a seed investment stage from a group of yet-unspecified Russian investors. Each of the investors will now own about 10% of the start-up, Firrma.ru reported, citing AURA Devices founder and CEO Stanislav Gorbunov.
The new investment will be reportedly used to fine-tune a prototype to an industrial-quality level and to make first inroads into a number of markets. At the heart of the AURA Band technology is bio-impedance analysis that enables the gathering of data on any change in the composition of the wearer’s body.
The AURA Band bracelet-like gadget is said to be able to measure body composition, water level and heartbeat as the user walks, and also to identify the wearer’s physiological rhythms (run or sleep, for example). All this can be sent out via the start-up’s proprietary mobile app. By the end of this year AURA Devices wants to have wristbands delivered to its first group of customers.
Set up last year, AURA Devices is registered in the United States and has rep offices in the UK and Russia.