Online course “Commercial offer and other selling texts” (January 20, 2020)
8 Dec '20
Three types of readers of selling texts and their own approach to each. Advice to copywriters.
Most people, when they write texts - any, including those selling - by default assume that the people who will read these texts will do it sequentially from beginning to end.
Not considering that there are different groups of readers and different reading styles. As a result, it is impossible to lure the reader and drag him into the depth of his commercial proposal, he most often just gets tired and closes it.