Central regions | Finance, business | Retail, FMCG

Smart wristband to gauge your body

31 Jul '18
A Russian start-up called AURA Devices is developing smart wristbands to gauge the wearer’s weight and other parameters.

At the heart of the AURA Band technology is bio-impedance analysis that enables the gathering of data on any change in the composition of the wearer’s body.

The AURA Band bracelet-like gadget is said to be able to measure body composition, water level and heartbeat as the user walks, and also to identify the wearer’s physiological rhythms (run or sleep, for example). All this can be sent out via the start-up’s proprietary mobile app.

Set up in 2016, AURA Devices is registered in the United States and has rep offices in the UK and Russia.

Last year it raised $105+K as a convertible loan at a seed investment stage from a group of unspecified Russian investors. Each of the investors now owns about 10% of the start-up. The new investment is reportedly being used to fine-tune a prototype to an industrial-quality level and to make first inroads into a number of markets.
Publish in Twitter
Write to Facebook
Google Buzz
Write to LiveJournal
Show in MM
Share MK
COMMENT ON THIS STORY
Find Related Content

Locations:

Tags: investment (567) / wristband (0) / AURA Devices (0) / AURA Band (0) /

Latest News: Central regions
28 May '20 | Technology & innovation
28 May '20 | Retail, FMCG | Finance, business
27 May '20 | Finance, business
 

Feature stories

21 May '20
Russian and Italian researchers have developed a...
5 Apr '20
To extend the service life of medical fabric masks—an...
26 Feb '20
A Russian developer has come up with its own...
Search (News archive - 21999)

World of the Future, World of AI

Luc Jones: A Guide to Doing Business in Russia and the CIS Countries
Why Russians Don't Smile
Advertising
Venture_Russia_2019_eng
Advertising
NATT
Advertising
Marchmont News

Latest News

28 May '20
A 21% average daily increase in the number of online...
27 May '20
A new compound has been synthesized in Moscow. Its...
26 May '20
Sberbank, Russia’s largest savings bank, has bought...

Most read stories from last week

26 May '20
Sberbank, Russia’s largest savings bank, has bought...
26 May '20
Interview with Michael Pochepsky, a resident of the...
26 May '20
Skolkovo resident Sputniks has agreed with the...