Central regions | Finance, business | Retail, FMCG

New smart wristband attracts investors

13 Oct '17
AURA Devices, a start-up developing smart wristbands to gauge the wearer’s weight and other parameters, has raised $105+K as a convertible loan at a seed investment stage from a group of yet-unspecified Russian investors. Each of the investors will now own about 10% of the start-up, Firrma.ru reported, citing AURA Devices founder and CEO Stanislav Gorbunov.

The new investment will be reportedly used to fine-tune a prototype to an industrial-quality level and to make first inroads into a number of markets. At the heart of the AURA Band technology is bio-impedance analysis that enables the gathering of data on any change in the composition of the wearer’s body.

The AURA Band bracelet-like gadget is said to be able to measure body composition, water level and heartbeat as the user walks, and also to identify the wearer’s physiological rhythms (run or sleep, for example). All this can be sent out via the start-up’s proprietary mobile app. By the end of this year AURA Devices wants to have wristbands delivered to its first group of customers.

Set up last year, AURA Devices is registered in the United States and has rep offices in the UK and Russia.
Publish in Twitter
Write to Facebook
Google Buzz
Write to LiveJournal
Show in MM
Share MK
Find Related Content


Tags: investment (548) / wristband (0) / AURA Devices (0) / AURA Band (0) /

Latest News: Central regions
16 Jan '18 | Finance, business | Technology & innovation
15 Jan '18 | Technology & innovation
11 Jan '18 | Finance, business | Technology & innovation
9 Jan '18 | Technology & innovation | Retail, FMCG

Feature stories

21 Nov '17
Russian scientists have come up with what they say is...
7 Sep '17
26 Jul '17
Scientists at Tomsk Polytechnic (TPU) in Siberia have...
Search (News archive - 21208)
Independent Software Developers Forum
Marchmont News

Latest News

19 Jan '18
Scientists in Samara have come up with a new method...
18 Jan '18
Scientists in St. Petersburg have partnered with...
17 Jan '18
Russian scientists in partnership with their Korean...

Most read stories from last week

18 Jan '18
Scientists in St. Petersburg have partnered with...
19 Jan '18
Scientists in Samara have come up with a new method...